Monday, 21 April 2014

Selling Goa Differently.




 (17 Jun ’07)
            A friend who returned from a holiday in Spain, Portugal, France and Switzerland and who dearly loves Goa said something that my brother-in-law once said about Canada and the US when he was comparing touring there with touring in Goa. They said there are streets and roads, kilometres of them, lined with fruit laden trees, flowering trees, on either side, untouched by the locals, kept like heritage sites, for tourists to admire. People pay good money to go and see the sight. I have an inkling of what it must be like, though I haven’t visited those places because in a place near Ghaziabad, I lived in a colony where every road had a different flowering tree lining it. One was the delicate, violet jacaranda. That green and purple canopy, when one walked under it, with the blue sky above, gave an ethereal feel, something I can’t forget. Or in  Srinagar, where acres of apples trees heavy with fruit allowed cattle to graze on the overripe ones that had fallen to the ground. On the way to Dehradun, leechee trees had so much surplus stock on it that the farmers actually encouraged us to fill a basket for free and take it away.
            Goa has huge potential for ‘selling’ its trees to tourists. Seen the rain trees at Campal? Suppose our new chief minister is serious about greening Goa and selling it, he could insist and enforce that every road, short or long, narrow or broad, be lined with tropical, ethnic, long-lasting trees. Trees that will live for hundreds of years: tamarind, the Indian laburnum, the silk cotton….or shorter lived prettier ones like the gul mohur, or some covered with creepers like the Rangoon or the Railway or the jui, zai or even betel leaves. If you’ve ever been to the spice farms at Khandepar, you’ll know what I’m talking about. The investment is very little, the ‘reap’ is a lot.
            I don’t see why private builders don’t do the same. Upmarket buyers will pay huge(r) amounts of money for getting that aristrocratic neighbourhood feel that comes with old trees. If we have to sell Goa, and we’re already doing that, let’s sell it in style. In fact, planting cocum, banyans, peepuls, neems, and of course mangoes, coconuts, bananas, jackfruits, is bound to fetch profits in the years to come. Anyone listening?
            The friend I spoke of earlier said that in the countries that she visited, there were people who spent a lot of money just to get the feel of the fauna and flora of the place. And the numbers of such people are increasing. Even in India. People do not visit Goa for casinos….they play a role, but a minor one. The beaches have got crowded and dirty. Filthy, in fact. The only thing now of any interest (get some management student to do a project on this) is Goa’s greenery. If we lose that, we lose a lot of tourists, read money.
            The money-spenders like to see/eat bread baked in wood-fires. To see how bhakryo are made with freshly ground flour. They aren’t interested in cement buildings and ‘modern shopping complexes’. They get enough of those in Mumbai, Delhi, London, wherever. Get out the traditional costumes, teach the longer-staying ones kabbadi and/or other local games. Specially the village level competitive ones like breaking the coconut. Smaller businessmen can do these smartly. Get traditional homes to market their kitchens and the food cooked in them. If it works in Rajasthan, it can work here. But nowhere, nowhere, can we have the kind of plant-life that we have here. We have to use it to our advantage. Cut it and it’s gone. Sell it for its beauty and you generate an income for years together. Come on, Mr. Chief Minister, do something different. Plant those trees, protect those that exist. Encourage your fellow Goans to conserve that wealth. We’re watching.
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